Lab Advocate Program

The burning question for marketers is always, “How do I move my prospects one step further in the sales process?” Marketers have to fill the funnel, move prospects through the funnel, and empower sales colleagues with messaging, tools, and initiatives to get prospects out of the funnel and to close the deal.

This blog post is about a new program from Clinical Lab Advisor for sales and marketing leaders to shake those remaining deals from the funnel through the power of peer-to-peer influence. 

In clinical lab marketing, peer-to-peer influence is everything. And no wonder! That lab director or hospital administrator is putting a significant amount of cash and reputation on the line by committing to your company. Many clinical lab offerings are not only >$100,000, but they’re also multi-year commitments to consumables, reagents, or software. And, although it probably goes without saying, these decisions also have a direct impact on patient care. They are very costly and very consequential. So…yes, the customer will want to see a lot more than your glossy tri fold. They want to talk with other happy customers and ask A LOT of questions. They need to feel really good about this decision, because it’s an important one. It’s important for patients and it’s important for their own careers. 

The good news is that you have happy customers. The bad news is that you’re exhausting them by having them repeatedly talk to your prospects without compensation for their time. Your best customer advocates love your product, want to help, but also have their own lives. So, the question is, “How can we incentivize our advocates, respect their time, and still move deals forward?” 

The answer is The Lab Advocate Program from Clinical Lab Advisor. Here’s how it works. 

Step 1: Purchase peer-to-peer time in blocks or pay per call.

Step 2: Email [email protected] your plan selection, the name of your advocate and how to best reach him/her, and the staff at Clinical Lab Advisor will contact your brand advocate and get them set up on the platform. 

Step 3: Whenever your prospects reach the appropriate stage, send them to your advocate’s profile page (e.g. Your prospect can book a time directly with your advocate through the platform, leveraging their integrated schedule to make the process seamless and headache free. No further coordination is required. During checkout, your prospect simply employs your distinct Lab Advocate Program code to trigger a no-cost call on the Clinical Lab Advisor platform. 

Step 4: CLA handles compensation for your advocate based upon the time spent with the prospect.  

Step 5: Done. Motivated advocates, impressed prospects, and happy salespeople.    

The Lab Advocate Program from Clinical Lab Advisor is a way for pioneering commercial leaders, ready to innovate their sales process and motivate their brand advocates, to make deals happen. If you’re ready to take your next step, email [email protected] today. For $1,000, our Starter plan will get you up and running, leveraging the power or peer-to-peer influence. It’s time to shake that funnel out. Motivated advocates just might do the trick.


Given the complexity of Sunshine reporting, the Lab Advocate Program is not offered for the following types of advocates (“Covered recipients”) at this time:

  • Doctor of Medicine
  • Doctor of Osteopathy
  • Doctor of Dentistry
  • Doctor of Dental Surgery
  • Doctor of Podiatry
  • Doctor of Optometry
  • Doctor of Chiropractic Medicine

Featured Advisors

Tabetha Sundin

Molecular Microbiology

Jeremy Johnston

Anatomic Pathology

Carolyn Gillespie


Ted Schutzbank

Laboratory Diagnostics

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